Crafting the Look of Country Living: A Birch Lane Studio Collaboration
Amy Rose partnered with Birch Lane to photograph the studio imagery for the Country Living home furnishings collection.
Created in a controlled environment, the imagery was built around craftsmanship, materiality, and timeless form, giving each piece room to stand on its own while maintaining a polished editorial sensibility.
Shot in studio, this project centered on creating a clean, elevated visual system that allowed the product to lead. With full control over lighting and environment, we were able to focus on the details that matter most in home furnishings photography: finish, texture, silhouette, scale, and consistency from frame to frame.
The approach was intentionally balanced. The imagery needed to feel polished enough for campaign use while staying functional for high-performing retail applications. Each setup was built to support Birch Lane’s broader brand story while also serving the practical needs of digital merchandising and e-commerce.
The result is a collection of studio assets that feels both editorial and usable—designed to move seamlessly across multiple touchpoints while keeping the work grounded in the craftsmanship and character of the pieces themselves.
Explore more from
Birch Lane’s Country Living collection.
Credits
Melissa Shanahan — Photographer
Chelsea Nye — Photographer
Poppy Creative Agency — Photographer Rep
Lindsey Sweeney — Photographer Assistant
Tim Kennedy — Digitech
Jessica Ginsberg — Art Director
Alyssa Campbell — Art Producer
Michela Walsh — Stylist / Visual Merchandiser
Anna Neidermeyer — Soft Stylist
Jen DeRose — Visual Merchandiser
Jack Marci — Production Assistant
Braden Putney — Production Assistant
Matt Clarke, Brent Timothy & Lucas Crowley — Production Assistants